Our Mission
We believe good food should never go to waste. NTRLY was built to help families save money, eat better, and do better for the planet.
Reduce Waste
A third of household food is thrown away. We build the boring infrastructure — knowing what you own and when it turns — that makes that number fall.
Save Money
Wasted food is money already spent. Cutting it is worth more to most households than any coupon, and it gets easier over time instead of harder.
Eat Better
Planning around what's fresh beats planning around what's convenient. Better meals are usually a side effect of better organisation.
Live Sustainably
Food in landfill produces methane. The most effective climate action available in a kitchen is simply eating the food that's already there.
It started with a bag of spinach
In 2023 our co-founder Amara cleaned out her fridge and found four bags of spinach in various states of decay. She had bought each one intending to eat better. Every single one went in the bin.
The obvious conclusion was that she needed more discipline. The more useful conclusion — the one that turned into a company — was that no amount of discipline helps when the food is invisible. You cannot manage what you cannot see, and a fridge is an opaque box with a door that stays shut.
So we built the thing that was missing: a kitchen you can actually look at. What you own, what's about to turn, and what to cook tonight to use it. Everything else NTRLY does — the meal planner, the shopping list, the savings analytics — grew out of that one idea.
Three years on, households using NTRLY report throwing away meaningfully less than they did before, and the most common piece of feedback we get is not about the environment or the money. It's that dinner got easier.
100K+
Happy Families
2M+
Meals Saved
500K+ lbs
Food Waste Prevented
$10M+
Money Saved
What we believe
Four things we won't trade away
Principles are cheap to write down. These are the ones we've actually turned features down over.
Your kitchen is yours
We don't sell data, we don't run advertising SDKs, and we don't build a profile of you for anyone else. The business model is subscriptions, which keeps our incentives pointed at you.
Honest numbers only
Every figure in the app comes from something you actually did — an item marked used, a receipt logged. We'd rather show a small real number than an impressive invented one.
Works on a bad day
Software that only works when you're organised is useless, because the people who need it most are the ones who aren't. NTRLY has to survive the week where nobody plans anything.
Never guilt, always next steps
Waste tracking can easily become a scolding. We show what happened and what to cook tonight, and leave the moralising to someone else.
The team
A small team that cooks a lot
Sixteen people across six time zones. These six are the ones you're most likely to hear from.
Amara Osei
Co-founder & CEO
Jonas Weber
Co-founder & CTO
Priya Nair
Head of Food Science
Maya Rodriguez
Head of Content
Tom Bennett
Sustainability Lead
Elena Vasquez
Registered Dietitian
Careers
Come build this with us
We're remote-first, we cover a proper equipment budget, and we cook lunch together on Thursdays over video like the reasonable people we are.
Senior Mobile Engineer (React Native)
Full-timeRemote · US / EU
Own the offline-first sync layer that keeps a household's kitchen consistent across four phones and a flaky train connection.
Product Designer
Full-timeSan Francisco · Hybrid
Design for the nine-o'clock-on-a-Tuesday user. If you've ever made a data-dense screen feel calm, we want to see it.
Data Engineer, Food Graph
Full-timeRemote · US
Turn messy product databases, shelf-life research and receipt text into something the app can reason about reliably.
Customer Support Specialist
Part-timeRemote · US
Be the person who actually answers. You'll shape the help centre from what people genuinely get stuck on.
Don't see your role?
We read every speculative application. Tell us what you'd want to work on and what you've built before — a link beats a cover letter every time.
Email us at careers@ntrly.comPress
Press & media
For interviews, product images or anything else, reach us at press@ntrly.com and we'll come back within one business day.
Press kit
Logos in SVG and PNG, product screenshots at device resolution, founder headshots, and a one-page fact sheet with our current numbers.
- · Brand marks and usage guidance
- · Product screenshots (iOS, Android, web)
- · Founder bios and headshots
- · Company fact sheet, updated quarterly
“The rare food app that understands the problem is logistics, not motivation.”
The Kitchen Review · March 2026
“NTRLY's waste analytics are the first we've seen that don't feel like a lecture.”
Sustainable Living Weekly · January 2026
“A meal planner that plans around your fridge instead of ignoring it.”
AppDaily · November 2025
Ready to waste less?
Free to start, no card required. Most people notice the difference in the first fortnight.